Wednesday, December 06, 2006

Hair loss frown-and-smileys

One of the things that really irritate me when I research hair loss is all those “before and after” pictures that the cynical admen use to get us to buy their products. I like to call them frown-and-smileys because they feature side-by-side portrait pictures of a man or woman in which the “before” picture shows the subject bald and frowning, and the “after” picture depicts the subject sporting a full head of hair and smiling like they’re high on nitrous oxide or something. The subliminal message being sent out to all prospective buyers is that hair equals glad and bald equals sad, deliberately lowering self-esteem and creating a desire to purchase. Chances of this particular marketing strategy changing anytime soon? Next to nothing. But sometimes just pointing out that the king is wearing no clothes is enough to dispel the illusion.

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